Sumário:
I. Conventional Survey Research
1. Assessing the Accuracy of Survey Research / Jon A. Krosnick, p. 3
2. The Importance of Probability-based Sampling Methods for Drawing Valid Inferences / Gary Langer, p. 7
3. Sampling for Single and Multi-Mode Surveys using Address-based Sampling / Colm O'Muircheartaigh, p. 13
4. Evidence About the Accuracy of Surveys in the Face of Delining Response Rates / Scott Keeter, p. 19
5. Sampling to Minimize Nonresponse Bias / J. Michael Brick, p. 23
6. Cross-national Issues in Response Rates / Vasja Vehovar & Koen Beullens, p. 29
7. Choosing a Mode of Survey Data Collection / Roger Tourangeau, p. 43
8. Mixed-Mode and Mixed-Device Surveys / Edith de Leeuw and Vera Toepoel, p. 51
9. The Use and Effects of Incentives in Surveys / Eleanor Singer, p. 63
10. Methods for Determining Who Lives in a Household / Kathleen T. Ashenfelter, p. 71
11. Harmonization for Cross-National Comparative Social Survey Research: A Case Study Using the "Private Household" Variable / Jürgen Hoffmeyer-Zlotnik and Uwe Warner, p. 79
12. Answering for Someone Else: Proxy Reports in Survey Research / Curtiss Cobb, p. 87
13. Improving Question Design to Maximize Reliability and Validity / Jon A. Krosnick, p. 95
14. Cognitive Interviewing in Survey Design: State of the Science and Future Directions / Gordon Willis, p. 103
15. Survey Interviewing: Departures from the Script / Nora Cate Schaeffer, p. 109
16. How to Improve Coding for Open-Ended Survey Data: Lessons from the ANES / Arthur Lupia, p. 121
17. Applying Human Language Technology in Survey Research / Mark Liberman, p. 129
18. Maintaining Respondent Trust and Protecting their Data / Roger Tourangeau, p. 135
19. Tackling Panel Attrition / Peter Lynn, p. 143
20. Respondent Attrition versus Data Attrition and Their Reduction / Randall J. Olsen, p. 155
21. Best Practices for Creating Survey Weights / Matthew DeBell, p. 159
II. Opportunities to Expand Data Collection
22. New Kinds of Survey Measurements / Carli Lessof and Patrick Sturgis, p. 165
23. The Role of Surveys in the Era of "Big Data" / Mario Callegaro & Yongwei Yang, p. 175
24. Getting the Most out of Paradata / Frauke Kreuter, p. 193
25. Open Probability-based Panel Infrastructures / Marcel Das, Arie Kapteyn and Michael Bosnjak, p. 199
26. Collecting Interviewer Observations to Augment Survey Data / Brady T. West, p. 211
27. "Just one more thing": Using Leave-behind Measurement Supplements to Augment Survey Data Collection / Michael W. Link, p. 217
28. Ecological Momentary Assessment in Survey Research / Arthur A. Stone, p. 221
29. Biomarkers in Representative Population Surveys / David Weir, p. 227
30. Measuring Past Events Using Calendar Aids / Robert Belli, p. 235
31. Collecting Social Network Data / Tobias Stark, p. 241
III: Linking Survey Data with External Sources
32. Methods of Linking Survey Data to Official Records / Joseph W. Sakshaug, p. 257
33. Linking Individual-level Survey Data to Consumer File Records / Josh Pasek, p. 263
34. Linking Survey Data to Administrative Records in a Comparative Survey Context / Annelies Blom and Julie Korbmacher, p. 267
35. Linking Survey Data with the Catalist Commercial Database / Robert Blaemire, p. 275
36. Challenges and Opportunities in Collecting Election Administration Data / Michael P. McDonald, p. 289
37. Challenges with Validating Survey Data / Matthew K. Berent, p. 293
38. The Promise of Collaborative Data-sharing Across Research Sectors / Robert Groves, p. 297
IV. Improving Research Transparency and Data Dissemination
39. The Importance of Data Curation / Steven Ruggles, p. 303
40. Improving the Usability of Survey Project Websites / David L. Vannette, p. 309
41. The Role of Transparency in Maintaining the Legitimacy and Credibility of Survey Research / Arthur Lupia, p. 315
42. Evidence-based Survey Operations: Choosing and Mixing Modes / Michael Bosnjak, p. 319
43. Best Practices for Survey Research / David L. Vannette, p. 331
V. Detailed Chapters
44. Reasons for Optimism About Survey Research / Jon A. Krosnick, p. 347
45. Probability versus Non-probability Methods / Gary Langer, p. 351
46. Address-based and List-based Sampling / Colm O'Muircheartaigh, p. 363
47. The Impact of Survey Non-response on Survey Accuracy / Scott Keeter, p. 373
48. Optimizing Response Rates / Michael Brick, p. 383
49. Data Collection Mode / Roger Tourangeau, p. 393
50. Survey Incentives / Eleanor Singer, p. 405
51. Building Household Rosters Sensibly / Kathy Ashenfelter, p. 417
52. Proxy Reporting / Curtiss Cobb, p. 427
53. Questionniare Design / Jon A. Krosnick, p. 439
54. Cognitive Evaluation of Survey Instruments / Gordon Willis, p. 457
55. Interviewer Deviations from Scripts / Nora Cate Schaeffer, p. 465
56. Coding Open Responses / Arthur Lupia, p. 473-
57. What HLT Can Do for You (and vice versa) / Mark Liberman, p. 489
58. Confidentiality, Privacy, and Anonymity / Roger Tourangeau, p. 501
59. Panel Attrition / Randall Olsen, p. 509
60. Computation of Survey Weights / Matthew DeBell, p. 519
61. Paradata / Frauke Kreuter, p. 529
62. Interviewer observations / Brady T. West, p. 537
63. Leave-behind measurement supplements / Michael Link, p. 549
64. Ecological Momentary Assessment and Experience Sampling / Arthur Stone, p. 563
65. Biomarkers / David Weir, p. 573
66. Specialized tools for measuring past events / Robert F. Belli, p. 587-
67. Linking survey data to official government records / Joseph W. Sakshaug, p. 597
68. Linking Knowledge Networks web panel data with external data / Josh Pasek, p. 607
69. History and promise and blending survey data with government records on turnout / Michael P. McDonald, p. 621
70. Improving information quality and availability through interactions between government and academic, and industry survey research sectors / Robert M. Groves, p. 627
71. Meta data and preservation / Steven Ruggles, p. 635
72. Usability of survey project websites / David L. Vannette, p. 645
73. Research Transparency and the Credibility of Survey-Based Social Science / Arthur Lupia, p. 655

Resumo:
This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Drawing on research from a world-class team of experts, this collection addresses the challenges facing survey-based data collection today as well as the potential opportunities presented by new approaches to survey research, including in the development of policy. It examines innovations in survey methodology and how survey scholars and practitioners should think about survey data in the context of the explosion of new digital sources of data. The Handbook is divided into four key sections: the challenges faced in conventional survey research; opportunities to expand data collection; methods of linking survey data with external sources; and, improving research transparency and data dissemination, with a focus on data curation, evaluating the usability of survey project websites, and the credibility of survey-based social science. Chapter 23 of this book is open access under a CC BY 4.0 license at link.springer.com