ISCTE-IUL

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Marketing / J.-P. Helfer, J. Orsoni ; pref. A. Pereira Magro ; adap., supervisão técnica e científica da tradução Manual Robalo Monografia Geral Publication: Lisboa : Ed. Sílabo, 1996 Physical description: 631 p. ; 25 cmLocation: Biblioteca do ISCTE-IUL Availability: Available (3). Reference (1).

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Marketing / J.-P. Helfer, J. Orsoni Monografia Geral Publication: Paris : Librairie Vuibert, 1981 Physical description: 508 p. : il. ; 25 cmLocation: Biblioteca do ISCTE-IUL Availability: Available (1). Reference (1).

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