ISCTE-IUL Search for 'an:4581'

Gestão da inovação em portugal , estudo de caso da empresa Bísaro Salsicharia Tradicional, Lda

By Telma Sofia Martins Rodrigues Melo. Lisboa [s.n.] 2019 . VII, 70 p.

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The relaunch of serie expert , a L'Oreal professionnel's portfolio brand

By Isabel Taveira de Aroso Martins da Costa. Lisboa [s.n.] 2018 . V, 105 f. 30 cm.

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Case study , the market is calling for biolage R.A.W.

By Paulo Jorge Padrão Anes. Lisboa [s.n.] 2017 . 71 p. 30 cm.

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Case study , OTZ - custom bicycles in wood

By Inês Alexandra Raimundo Soares. Lisboa [s.n.] 2017 . 83 p. 30 cm.

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Marcas de luxo num contexto digital , exclusividade vs diferenciação, Caso Furla

By Inês de Oliveira Rodrigues. Lisboa 2017 . 77 p. ; 30 cm.

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Raising your arms towards branding , how Narta found its place in a mature market

By David José do Carmo Chalbert Cardeira Gonçalinho. Lisboa [s.n.] 2017 . 89 p. ; 30 cm.

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The influence of brand anthropomorphism in user's online engagement , an exploratory study in the healthy food context

By Tânia Raquel Oliveira Lopes. Lisboa [s.n.] 2017 . VII, 97 p. ; 30 cm .

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Recruiting, education and retaining customers , the case of listerine®

By Tiago Filipe Aleixo da Paula. Lisboa [s.n.] 2017 . 79 p. 30 cm.

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Marketing emocional , uma proposta de reposicionamento da Mon Chéri®

By Maria Teresa Vieira Vilela Onofre. Lisboa [s.n.] 2017 . 58 p. 30 cm.

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The research on customer structure characteristics and marketing measures of regional bank agency , a case from the Agricultural Bank of China

By Tian Shichuan. Lisboa [s.n.] 2017 . 118 p. 30 cm. 9789898905697

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Engenharia e design do produto

By Mário de Araújo. Lisboa Universidade Aberta 1995 . 95 p. 30 cm . 9726741424

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Why do consumers buy luxury shoes, bags and watches? a link between the need for luxury acessories and one's self-concept

By Cláudia Martins Ribeiro. Lisboa [s.n.] 2017 . 68 p. ; 30 cm.

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Flagship store frutológica Compal

By Maria Carolina de Azaredo Raposo. Lisboa [s.n.] 2016 . 74 p. 30 cm.

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Communication plan for Skittles

By Marta Barahona Simões da Fonseca Guimarães. Lisboa [s.n.] 2015 . XIV, 146 p. 30 cm.

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Marketing of high-technology products and innovations

By Mohr, Sengupta, Slater. Harlow Pearson 2014 . ii, 542 p. 28 cm.. 9781292040332

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O marketing directo

By Frank Jefkins. Lisboa Editorial Presença 1990 . 169 p. ; 21 cm. 9722312715

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Reposicionamento do Pingo Doce , análise do impacto das promoções no posicionamento percecionado

By António José Oliveira Paixão. Lisboa [s.n.] 2015 . XII, 125 p. 30 cm.

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Greencitrus - desenvolvimento de novos produtos

By Carlos Filipe da Silva Rodrigues. Lisboa [s.n.] 2015 . IX, 87 p. ; 30 cm.

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A comunication plan for the "1 yogurt a day" program

By Maria do Carmo Orta Oliveira de Herédia Cordovil. Lisboa [s.n.] 2015 . VIII, 57 p. 30 cm.

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Eco-standards, product labelling and green consumerism

By Magnus Boström, Mikael Klintman. Hampshire Palgrave Macmillan 2011 . XVI, 247 p. ; 22 cm. 978023321724

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Consumo e nação , uma investigação sobre a compra de produtos portugueses

By Maria Gabriela Araújo Oliver Cruz. Lisboa [s.n.] 2015 . X, 80 p. 30 cm.

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Colourless, tasteless, and odourless , the impact of bottled water brand personality on consumer behaviour

By Marta Alexandra Ribeiro Amador. Lisboa [s.n.] 2014 . 115 p. 30 cm.

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How different chocolate brands influence our chocolate perception and buying behavior?

By Jelena Mitrovic. Lisboa [s.n.] 2014 . [5], 112 p. 30 cm.

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Is this graffiti a good ad? , comparing street art as advertisement in Brazil and Portugal

By Narciso Emanuel Azevedo Antunes. Lisboa [s.n.] 2014 . [3], 101 p. 30 cm.

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Creating breakthrough products , revealing the secrets that drive global innovation

By Jonathan Cagan, Craig M. Vogel. Upper Sadle River Pearon 2013 . XXXVI, 379 p. 25 cm. 978013011425

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Cloud computing architected , solution design handbook

By John Rhoton, Risto Haukioja. [S.l.] Recursive Press 2013 . XVIII, 363 p. 25 cm. 9780956355614

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Own brand product development optimization of the development process

By Miguel Morais Gomes Cêra. Lisboa [s.n.] 2012 . 69 p. 30 cm.

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Viabilidade das experiências do Sport Lisboa e Benfica no B2C

By André Seabra Gonçalves. Lisboa [s.n.] 2012 . 105 p. 30 cm.

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Reposicionamento de um produto , baby paint

By Ana Filipa Paisana. Lisboa [s.n.] 2012 . 92 p. 30 cm.

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Building an integrated communication strategy for Spausa Portugal , a beauty care line in the portuguese market

By Melissa Centurio Lopes. Lisboa [s.n.] 2012 . 104 p. 30 cm.

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Who is Portugal?

By Sara Santos de Jesus. Lisboa [s.n.] 2012 . 66 p. 30 cm.

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Hedonic consumption , how does sound please consumers in servicescapes

By Ana Rita Martinho dos Santos. Lisboa [s.n.] 2012 . 236 p. 30 cm.

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Writing Dreams, Ldª , comercialização e intermediação da escrita criativa personalizada, plano de negócio inovador

By Sara Helena Tomé Rodrigues. Lisboa [s.n.] 2012 . 93, [61] p. 30 cm.

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Wonka chocolate case study , managing a brand created through reverse product placement

By Rita Alexandra Pereira Parente de Andrade. Lisboa [s.n.] 2012 . 83 p. 30 cm.

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Does the image of a country matter? , the case of Portugal and its country of origin effects on the portuguese footwear industry

By Joana Raquel Gomes Correia. Lisboa [s.n.] 2012 . 95 p. 30 cm.

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L'Oreal professionnel homme case study , retailtainment - creation of a male experience in mixed hair salons and the launch of a new range of products by L'Oreal professional homme

By Gonçalo Pedro de Sousa de Leite Peixoto. Lisboa [s.n.] 2012 . 68 p. 30 cm.

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Shopper marketing , como potenciar as vendas no momento da decisão de compra

By Susana Gaspar Duro. Lisboa [s.n.] 2012 . 96 p. 30 cm.

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The silver market phenomenon , marketing and innovation in the aging society

By ed. Florian Kohlbacher, Cornelius Herstatt. Heidelberg Springer 2011 . 463 p. ; 24 cm. 9783642143373

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Contingency factors of marketing-mix standardization , german consumer goods companies in central and eastern Europe

By Roxana Codita. Wiesbaden Gabler Verlag 2010 . 312 p. ; 22 cm. 9783834925961

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Winning ways , how winning companies create the products we all want to buy

By James Pilditch. London Harper & Row 1987 . 273 p. 24 cm. 0063183919

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Handbook of modern marketing

By ed. Victor P Buell. New York 1970 . pág. var. ; 23 cm. 070088381

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Preferência por produtos verdes , qualidades assinaladas acerca dos consumidores

By Marta Filipa Baptista Gomes. Lisboa [s.n.] 2011 . VI, 74 p. 30 cm.

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A influência da comunicação no crescente consumo de produtos grooming masculinos

By Rita Gomes Alves. Lisboa [s.n.] 2011 . VII, 116 p. ; 30 cm.

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Cloud computing architected

By John Rhoton, Risto Haukioja. [UK] Recursive Press 2011 . XV, 363 p. 25 cm. 9780956355614

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Elements of direct marketing

By Martin Baier. New York McGraw-Hill 1985 . XIX, 389 p. ; 24 cm. 0070029865

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Dynamic capabilities in international markets , their antecedents and current and future performance outcomes

By Ana Catarina Cadima Lisboa. Lisboa [s.n.] 2010 . XVI, 222 p. ; 30 cm. 9789897321498

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Comportamento do consumidor ocasional , fatores motivacionais na decisão de compra de produtos de luxo

By Kátia Faggiani. Lisboa [s.n.] 2010 . 293 p. 30 cm. 9789897321764

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A influência do canal de distribuição de seguros nos comportamentos de reclamação dos consumidores

By Rui Fidalgo. Lisboa [s.n.] 2003 . 175 p. 30 cm.

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Imprensa empresarial , da informação à comunicação

By João Moreira dos Santos. Porto Edições Asa 1995 . 352 p. 21 cm. 9724116794

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Spirits and liqueurs in Europe, consumer goods intelligence, February 2002

By Mintel International Group. London Mintel International Group 2002 . pag. var. 30 cm.

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